A consumer activist launched Thursday a lawsuit accusing Google of illegally collecting data on more than five million British iPhone users, who could possibly see a payout reaching into the hundreds of millions, AFP has revealed.
According to a campaign group dubbed ‘Google You Owe us’, the tech giant is alleged to have unlawfully placed cookies on mobile phones between 2011 and 2012.
Through this action, we will send a strong message to Google and other tech giants in Silicon Valley that we’re not afraid to fight back if our laws are broken,” said Richard Lloyd, who is spearheading the legal action.
A former government adviser and executive director of consumer rights group Which?, Lloyd says he has “rarely seen such a massive abuse of trust where so many people have no way to seek redress on their own.
Google is thought to have bypassed the default privacy settings of Apple’s Safari internet browser using a technique dubbed ‘the Safari Workaround’, planting cookies into phones before selling the information they collect to advertising network ‘DoubleClick Service’.
A cookie is a small file stored in a phone or computer which allows for the tracking of an individual’s browsing activity, information which is valuable to advertisers as it allows them to better target ads to interested consumers.
EU directives require consumers to be asked for consent before cookies are installed on their devices and used to transfer their data.
Google however denies that it acted illegally, saying it has defended similar cases in the past.
We don’t believe it has any merit and we will contest it, a Google spokeswoman commented on the case.
The lawsuit is being brought on behalf of roughly 5.4 million iPhone users who were resident in England and Wales at the time and could have been affected.Google You Owe Us said the case is being financed to the tune of £15.5 million ($20.9 million, 17.6 million euros) by Therium, an outfit which funds litigation efforts in exchange for a share of any award.